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Live. FMCG. GCC. MEA. Brand Management Trade Missions
We build brands. We cross borders. We open markets.

A dedicated FMCG brand management company for international brands entering, and growing in, the GCC.

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20+. 100+. 3×.
Brands. Partners. Channels.
Our Portfolio — 20+ Brands
01
Sunfeast
Premium cookies & chocolate-filled treats.
02
Yippee!
Non-sticky masala instant noodles.
03
Aashirvaad
India's #1 whole-wheat atta.
04
Warmleys
Gourmet breads & tea biscuits.
05
Sunas
Crunchy chips & savoury snacks.
06
Sunfly
Estonian sunflower-seed butter, nut-free.
07
Salvest
Nordic organic baby meals.
08
Tasty Bite
All-natural ready-to-eat meals.
09
Mama Mexicana
Tortillas, taco shells & salsa.
10
Wrap Master
Foil, cling film & baking sheets.
11
trú
Cold-pressed organic juices.
12
yook
Nordic oat milk for baristas.
13
American Specialty
Gourmet dressings & condiments.
14
Business Finland
Finnish trade & investment agency.
15
Taste Estonia
Estonia's organic food export brand.
16
KRESS Kleen
Sponges, wipes & home cleaning.
01
Sunfeast
Premium cookies & chocolate-filled treats.
02
Yippee!
Non-sticky masala instant noodles.
03
Aashirvaad
India's #1 whole-wheat atta.
04
Warmleys
Gourmet breads & tea biscuits.
05
Sunas
Crunchy chips & savoury snacks.
06
Sunfly
Estonian sunflower-seed butter, nut-free.
07
Salvest
Nordic organic baby meals.
08
Tasty Bite
All-natural ready-to-eat meals.
09
Mama Mexicana
Tortillas, taco shells & salsa.
10
Wrap Master
Foil, cling film & baking sheets.
11
trú
Cold-pressed organic juices.
12
yook
Nordic oat milk for baristas.
13
American Specialty
Gourmet dressings & condiments.
14
Business Finland
Finnish trade & investment agency.
15
Taste Estonia
Estonia's organic food export brand.
16
KRESS Kleen
Sponges, wipes & home cleaning.
Carrefour LuLu Spinneys Panda Othaim Danube Union Coop Choithrams Tamimi Al Meera Sultan Center Truebell Carrefour LuLu Spinneys Panda Othaim Danube Union Coop Choithrams Tamimi Al Meera Sultan Center Truebell
Sunfeast Yippee! Aashirvaad Sunfly Salvest Sunas Tasty Bite Mama Mexicana Warmleys trú yook KRESS Kleen Sunfeast Yippee! Aashirvaad Sunfly Salvest Sunas Tasty Bite Mama Mexicana Warmleys trú yook KRESS Kleen
The Idea
01

A great product is the start. Winning the market is the work.

Why we exist
International growth demands more than a great product. It requires the right understanding, a winning strategy, and excellent in-market execution. 3BM was built to ensure all three are in place.
What we do
We manage premium brands like Aashirvaad, Sunfeast, and Yippee! across the GCC and MEA. From category diagnosis to GTM strategy to on-shelf execution.
Who it is for
International FMCG brands. Government trade bodies. Distributors and retailers. Anyone with a brand to take from one border to the next.
Where strategy meets shelf
"Brands win when the right product reaches the right shelf, at the right moment, in the right market."

Two practices.
One mission.

Building brands. Expanding markets. Everything else is execution.

01Practice
KSA UAE EGY

Brand Management

Build. Scale. Grow.
02Practice
ORIGIN GCC

Trade Missions

Open doors. Faster.

Inside the practice. Eight core capabilities.

Each one a discipline. Together, a complete go-to-market engine.

i.
Market Diagnosis

Category mapping, shopper insight, competitive pricing studies across MT, GT, TT.

ii.
GTM Strategy

Our proprietary 7C model. From insight to actionable market entry roadmap.

iii.
Route to Market

Distributor selection, partnership finalisation, listing and MSL planning.

iv.
Trade Marketing

Activation programs, planograms, on-shelf visibility, channel-led promotion.

v.
Team Training

Product knowledge, sales positioning, objection handling for distributor teams.

vi.
Digital Marketing

Social, influencer, performance, and e-commerce activation across MEA.

vii.
Trade Missions

B2B introductions, delegations, trade-show representation in and out of GCC.

viii.
Performance Review

Fortnightly review meetings. Gaps identified, opportunities pursued.

02 Method

From insight, to shelf, to growth.

I.

Diagnosis

Understanding before entering. We map the landscape, decode the category, study the shopper.

II.

GTM Strategy

Our proprietary 7C model. Consumer, Category, Competition, Channel, Cost, Communication, Conversion. Translating insight into roadmap.

III.

RTM Execution

Partnership, training, availability, visibility, activation, review. Strategy meets street.

In the room

Building team capability alongside brand strategy.

We train the distributor teams who will represent your brand on shelf. Product knowledge, sales positioning, objection handling. Confidence is built before stores are entered.

A network built over years. Working today.

0+
International FMCG brands managed
0+
Distributor & retailer partners
0×
Channels. Retail, HORECA, E-Comm
0C
Proprietary GTM framework
03 Markets

The region, up close.

Click a market to see who we work with and where your brand can land.

EGYPT KSA YEMEN OMAN UAE QATAR KUWAIT JORDAN N
United Arab Emirates

A premium gateway
to the GCC.

Where global brands establish their regional benchmark before scaling outward.

40+
Active retailer doors
3×
Channels live
8+
Brands placed
2018
In market since
Key Retailer Partners
Carrefour Choithrams LuLu Spinneys Union Coop Almaya Truebell
04 Case Study

Estonia to the GCC shelf.

i.
Featured. 2024
Sunfly. Estonia to KSA, UAE.

A premium plant-based spread, Sunfly is built for Gen Z and routed to the right shelves through the 7C framework.

i.
Consumer
Health-focused Gen Z, protein-aware.
ii.
Category
Fast-growing nut-based spreads.
iii.
Competition
Premium European spread brands.
iv.
Channel
Premium modern trade and e-commerce.
v.
Cost
Premium tier, matched to willingness to pay.
vi.
Communication
Social storytelling, sunflower-seed nutrition.
vii.
Conversion
Digital activation and in-store sampling.
05 Trade Missions

Seamless global connections.
Expert-led.

We open doors to the region's most influential players. Quickly, credibly, effectively.

2022 to 2023

Business Finland
in UAE, KSA, Qatar

2024

Taste Estonia
in KSA

2025

KSA Delegation
to Estonia

06 Portfolio

Brands that cross borders.

Twenty plus. Growing.

Sunfeast Dark Fantasy Cookies
Cookies & Confectionery
Sunfeast
Premium baked cookies and chocolate fills. A market-leading brand under ITC Limited.
Status: Established in GCC
Channels: Modern Trade, Co-ops, E-Commerce
Yippee Noodles
Instant Noodles
Yippee!
Non-sticky, round block instant noodles with rich vegetables and masala taste by ITC Limited.
Status: Scaling in UAE & KSA
Channels: Supermarkets, Convenience, Hypermarkets
Aashirvaad Atta
Staple Foods
Aashirvaad
India's #1 brand of whole wheat flour. Cleaned, ground, and packed to lock in nutrition.
Status: Dominant ethnic staple in Gulf
Channels: Hypermarkets, Co-ops, Ethnic Stores
Warmleys Bread
Bakery Products
Warmleys
Gourmet bakery items, tea biscuits, and artisanal breads built for traditional morning rituals.
Status: Entering GCC Modern Trade
Channels: Premium Supermarkets, Bakery sections
Kress Kleen Sponges
Household & Cleaning
Kress Kleen
Premium cleaning sponges, wipes, scrubbers, and home hygiene solutions.
Status: Listed across major UAE retailers
Channels: General Merchandise, Supermarkets
Sunas Chips
Snacks & Savouries
Sunas
Crunchy potato chips, extruded snacks, and traditional savory mixes.
Status: Distributed in UAE & Kuwait
Channels: Traditional Trade, Convenience Stores
tru Juices
Healthy Beverages
trú
Cold-pressed organic juices and wellness shots with zero added sugar.
Status: Premium wellness launch in GCC
Channels: HORECA, Gyms, Organic Food Stores
American Specialty Dressings
Sauces & Condiments
American Specialty
Gourmet salad dressings, specialty sandwich spreads, and imported American condiments.
Status: Distributed across UAE, KSA, Oman
Channels: Modern Trade, HORECA, Food Service
Mama Mexicana Tortillas
Mexican Cuisine
Mama Mexicana
Authentic flour tortillas, corn taco shells, and rich gourmet Mexican salsa.
Status: Active in HORECA and retail
Channels: Food Service, Hypermarkets
Wrap Master Foil
Food Packaging
Wrap Master
Heavy-duty food packaging foils, baking sheets, and cling films for commercial kitchens.
Status: High volume play in GCC
Channels: Wholesale Co-ops, Mass Merchandisers
Sunfly Sunflower Butter
Plant-Based Spreads
Sunfly
Clean-label, allergen-free sunflower seed butter spread from Estonia. Organic and nut-free.
Status: Strategic Launch (2024)
Channels: Health Stores, E-Commerce, Modern Trade
yook Oat Milk
Plant-Based Dairy
yook
Pure Nordic oat milk and dairy alternatives crafted specifically for cafe baristas.
Status: HORECA Channel Rollout
Channels: Cafe Chains, Bakeries, Premium Grocers
Salvest Baby Foods
Organic Baby Food
Salvest
Nordic organic baby meals and fruit purees, trusted by mothers across Northern Europe.
Status: GCC Registration Complete
Channels: Pharmacies, Baby Boutiques, Co-ops
Tasty Bite Ready Meals
Ready to Eat
Tasty Bite
Microwaveable vegetarian meals, lentils, and organic grain bowls. All-natural ready entrees.
Status: Repositioning & GCC Launch
Channels: Specialty Ethnic Stores, Hypermarkets
Taste Estonia Organic Products
National Trade Body
Taste Estonia
Government export brand representing pure, organic Estonian food & beverage manufacturers.
Status: Strategic GCC Partner (EAS)
Channels: Government Trade Delegations, B2B
Business Finland
National Trade Body
Business Finland
Finnish trade and investment promotion agency, linking high-quality Nordic clean ingredients with GCC partners.
Status: Active Trade Delegation sponsor
Channels: Gulfood, Trade Exhibitions, B2B Delegations

The doors
we already open.

Active relationships across the region's most important retailers, distributors, and trade partners.

CarrefourChoithramsLuLuSpinneysUnion CoopOthaimPandaDanube CarrefourChoithramsLuLuSpinneysUnion CoopOthaimPandaDanube
TruebellBenchmark FoodsUnited FoodsAlmaya GroupAmayaBaqer MohebiIGTTalal Market TruebellBenchmark FoodsUnited FoodsAlmaya GroupAmayaBaqer MohebiIGTTalal Market
07 Voices

Trust, in their words.

"

3BM absolutely nailed it. Great commitment to helping companies from Estonia. This is only the beginning.

Kaia Gil
Partner, Baltic ID
"

Their vast network in the Gulf enabled high-level meetings with the most influential market players. Doors that might otherwise have stayed closed.

Merit Fimberg-Espuch
Project Director, Estonian Chamber of Commerce
"

True to its name. A bridge to successful outcomes. Cost and time efficient, and effective.

Shailesh Bhatt
VP Exports, ITC Foods
Get in Touch

Cross
your next
border.

directorbusiness@3bm.me