3BM

Idea Behind 3BM

Our founders are FMCG professionals!!

Having worked with many international & distribution companies in the Middle East for almost 3 decades, they have witnessed firsthand, the numerous difficulties a brand faces when they want to expand into International Markets. Most of it is the result of the brand's ignorance of the local regulation needed to establish and launch the business, as well as the dynamics of the global market on which to build a Brand strategy and RTM plan.

To Win, brands require a strategy, local connections, support from the ground up, and direction from an accomplished international sales team that is present locally. That’s how the idea of creating "Brands Beyond Border" came to life in 2024. Our objective is to represent and become the “International Sales & Brand Management office” for brands in the Middle East.

Let us take Your Brands Beyond Border and Nurture It.

CEO Message

Brand’s need Nurturing. Like plants, they need to gain deep and strong roots to GROW.

We see great potential in many brands. If nurtured properly with the right strategy and market execution, they too will win big, beyond the border of their home country.

We are driving our organization with that belief & commitment, and we invite you to be a part of this incredible journey.

In your success, we see our success.

Shehzad Ahmad

Co-Founder & CEO

Linked in

(www.lever-bridge.com)

Purpose & Value

Our Purpose

Nurture Brands, for growth Beyond their home country Border through our experience & expertise of brand management in international markets.

Our Value

Be Genuinely committed to the brand in the market & be the most Reliable partner who guides & develops it to its full potential with Optimism and a Winner mindset to GROW sustainably

What we do

Market Research

Conduct thorough market research to understand consumer preferences, market trends, regulatory requirements, and competitive landscapes in the Middle East.

Go-To-Market (GTM) Strategy

Develop a comprehensive GTM strategy that outlines the approach for product launch, pricing, promotion, and distribution channels, ensuring a cohesive and effective market entry plan.

Distributor Selection

Identify and evaluate potential distribution partners and channels to ensure optimal reach and penetration into the target market. This involves assessing their capabilities, network, and alignment with the brand's objectives.

Proposal to Trade

Develop compelling proposals and presentations to pitch the brand to potential trade partners, distributors, retailers, and other key stakeholders, highlighting its unique value proposition and market potential.

Brand Activation

Plan and execute brand activation campaigns, events, and promotions to increase brand awareness, engagement, and loyalty among target consumers in the Middle East market.

Execution Follow-Up

Implement rigorous follow-up and monitoring mechanisms to ensure the successful execution of the GTM strategy, track performance metrics, and address any challenges or opportunities that arise during the execution phase.

Frequently Ask Questions

How big is the FMCG market in the Middle east?

The GCC Food, Beverage, and FMCG market is significant, valued at USD 150 Billion and poised for further growth with ongoing investment.

Who are the people behind Brands Beyond Border (3BM)?

FMCG Sales & Marketing Professionals with over 25 years of experience in GCC have joined hands to help brands expand beyond their home country and enter new markets.

Have they got the expertise of Brand Management?

Yes. During their 25-year tenure with various FMCG companies in the GCC, they have closely worked and have been associated with several brands and have in-depth experience handling multiple categories within Ambient, Frozen and Chilled products. They also have sound knowledge on the Market Dynamics and how FMCG distributors operate in the GCC.

When did they start?

They started in 2021 under the name of Lever Bridge Company and focused on Organization and Brand Development. In early 2024, they decided to move forward with a more focused approach. Lever Bridge Company will focus on organizational development, while Brands Beyond Border will focus on brand development.

Why should we partner with 3BM?

To grow the brand, one needs to understand the market dynamics and how the FMCG operates in the GCC. Having an office and team based in the UAE is expensive for growing brands. An association with 3BM ensures, the brands are in safe hands, and we will nurture the brand to grow.

How can 3BM support building brands?

Expertise includes market research, developing the right brand strategy, identifying distribution partners, building forecasting / purchasing / annual plans, working closely with the distributor team, and finally, brand activations & budget management.

How is the fee structure?

We believe in building long term relationships based on performance, We work on a fixed retainer fee to cover the cost of time & resources dedicated to the project and a commission on sales to make our profits.

How do we get in touch with 3BM representatives?

Drop us a message below with your contact details, and we shall soon get back to schedule a meeting and understand more about your requirements.